WHYIFIGHT: Jonathan Eisen
WHYIFIGHT – What’s your name, where are you from, and what do you do?
Jonathan Eisen, I’m from New York City (Manhattan), and I am a partner in a food and beverage company here in Manhattan, where I presently run the retail division, managing our fresh casual eateries and restaurants.
What makes you a fighter?
I think I am a fighter because I don’t like to settle for “adequate” or “good enough,” I am constantly searching for ways to be better, smarter, faster, stronger, both in business and in life in general. I think complacency can be a dangerous mentality, and you should always strive to move forward and continue to grow, change and adapt. I also have never liked losing, so I’ll always give effort to fight and win.
What do you fight for?
I fight for the sake of growth. I believe it is important to learn how to better oneself and never stop looking to improve. For me, I am constantly learning how to enhance both my personal and business sustainability, renewability and waste reduction. I believe we have duties of corporate citizenship that are even more important than private life to act in ways the improve the planet, not take from it.
Tell us about Between the Bread! What’s your mission?
Our mission at Between the Bread is to bring healthy, natural, high-quality eating to the world, and to learn ourselves how to be more sustainable on that mission. We want to become a leader in the food and beverage space for both great food and sustainable food culture, looking not just at our own actions but the cause and effect all the way down the pipeline of the things we do. We aren’t nearly there yet, but that battle to getting towards sustainability is a fun one. We want to make healthy, seasonal and local eating more accessible, and more normal to society, and then make society better at large.
What inspires you to take the hits and keep on fighting?
In my work, I unfortunately take a lot of hits. We are a small family business that operates in a very chaotic market, and one I fear is constantly outpacing us. I think my ultimate vision of where I want to be, who I want to be, and what I want to have looked back on and say I am proud to have accomplished, keeps me fighting. I also fight because I know how important it is to protect the future of our planet and our civilization now, as we might not get a second chance. We can’t afford to lose, no matter the obstacles we face!
If you could fight side-by-side with one person, past or present, who would it be?
If side-by-side it is a synonym for toe-to-toe, Floyd Mayweather, because I have a strong distaste for his technical fighting style and would like to get a punch in on him. Jokes aside, I would love to fight with Manny Pacquiao, I think he is a classy dude with an enormous heart for compassion and charitable work. I think he is a true role model.
What is your Fight Fuel (aka nutrition)?
My fight fuel is definitely hard boiled eggs. For a larger meal, lean poultry and fish (baked or boiled), with boiled or steamed seasonal vegetables.
What is your Fight Song?
One, Swedish House Mafia or Light It Up, Major Lazer.
How do you Fight It Forward (give back to the community)?
Food donations, sustainable use of products, recycling, providing food education at local public schools, providing parties and event spaces for charities, supporting animal adoption, supporting local infrastructure projects, mentoring formerly incarcerated persons on entrepreneurship.
To learn more about Between the Bread, or if you want to try some of their amazing food, checkout their site at betweenthebread.com!