June 29, 2017 EverybodyFights



What’s your name, where are you from, and what do you do?

(WHYIFIGHT) My name is Diego Mata. I was born and raised in Guatemala but studied in Boston, where I first discovered EBF. Now I work in New York. I do digital marketing for PepsiCo, specifically for their tea brands; Pure Leaf, Brisk, and Lipton. One of the many things I do is manage their Snapchat, Facebook and Twitter accounts… so I guess being on Snapchat counts as me working.

What makes you a fighter?

I am the youngest of four boys in my family so ever since I can remember I’ve been fighting for my seat on the table, literally. Later, I went to an all-boys school back in Guatemala in which you had to fight for your place… sometimes it felt like a prison (thank God for my older brothers though). Finally coming to the US to study and work has been a huge cultural fight for me.

What do you fight for?

Like I mentioned before, I was born in Guatemala so coming from a third world country I have been fighting to become the best version of myself for as long as I can remember, in order to eventually go back home and change my country in a positive way. Just like some people come to the US looking for the “American Dream” I am looking to bring this dream to millions of people that have the capacity to change their country but haven’t gotten the opportunity to do so.

What inspires you to take the hits and keep on fighting?

My family. They are my biggest example and I’m their biggest admirer. Each one of them makes me get out of my comfort zone and each one of them has made me realize that anything is possible as long as you believe in yourself and set your mind on it.

If you could fight side-by-side with one person, past or present, who would it be?

My great-grandfather. He was a legend! He left his home when he was about 13 years old to come to NYC without knowing any English. Allegedly, in the many jobs he had throughout the years he once worked for Al Capone as his driver… My grandma refutes this story. Finally twenty years later he came back to Guatemala and started a revolution without having any military background and succeed in it. A very resilient man he was.

What is your Fight Fuel?

Halo Top

What is your Fight Song?

Anything by Drake

What’s your favorite EverybodyFights class?


Who is your favorite EverybodyFights Trainer, and why?

David, he pushes you beyond your limits. I like the fact that I want to cry every time I do a class with him.

How do you Fight It Forward?

Every year I go back home for the holidays and my family and I go to this small village in the outskirts of the city to spend a weekend living with them. The time there make us realize how fortunate we are and the responsibility we have for those that haven’t gotten the same opportunities. The whole thing is a huge learning experience for them, but even more for us. Every year they have different needs and the goal is to work on that for next year. Sometimes I get calls from my village friends telling me their neighbors are stealing their chickens again. The goal is to involve more and more families every year to the point that we get to make a real impact across the country.

WHYIFIGHT – Do you have a story you’d like to share? Yes… you do. EverybodyFights! Submit yours.