This press release was provided by EveryBodyFights. The Club Industry editorial staff was not involved in the creation of this content.
BOSTON, MA – EveryBodyFights® (EBF) successfully launched the first EBF Studio with the Healthworks Group at their GymIt location in Watertown, MA. EBF Studios are branded modular boxing fitness classrooms designed to bring the EBF boxing experience to any existing facility. GymIt Watertown will now feature a state-of-the-art boxing studio with over 30 BOXFIIT BAG™ classes per week, highlighting the patented BOXFIIT™ training technique created by George Foreman III himself.
“One of the many things we learned is the process needs to be as seamless as can be, so we packaged and streamlined it as much as possible, so owners could just hit play,” says George Foreman III, founder of EveryBodyFights®. “The HW Group was a perfect match as their innovative approach to BIG-BOX fitness facilities and long standing best operator status matched the quality Everybodyfights was looking for in a pilot partner.”
“We decided to open an EBF studio because we felt it could help us acquire new members and retain current ones,” said Matthew Harrington, President of GymIt. “The process of becoming an owner was quick and easy, and George and his team were with us every step of the way. Our goal at GymIt is to make healthy easier. Not only has the process been easy for my team, but the BOXFIIT workout is so effective and fun, that it makes results easy for our members.” The build is broken down into four parts: 1. Build your box, 2.Choose the classes you want to teach, 3. Get your trainers certified by George, 4. Grow/Cultivate your community using the branded EBF content, marketing and swagger. Once the EBF Studio is ordered, gym owners will receive a custom branded studio in 60 days or less which will include the following:
Co-branded equipment (i.e. bags, boxing gloves and fitness equipment)
Custom Modular Boxing Fitness Studio
BOXFIIT™ trainer app “Just hit play” technology
Co-branded Signage, wall coverings, and flooring
Trainer Certifications (training will be done by George Foreman III himself)
Co-branded website, class schedule and social media materials
Use of EBF branded content including music, weekly workouts and more
Sponsored marketing through social media, PR and digital ads
EBF believes that while group fitness is the key to higher member retention and lead generation, big box gyms have the space to support a large community in a way that small studios cannot. EBF Studio’s offer both the experience and profit margins of boutiques combined with convenience and amenities of big box gyms, presenting a compelling value proposition. EBF believes this is the future of fitness clubs and the key to bringing the masses back to the big box gym environment.
To learn more about EBF Studios, or to inquire about building your own modular studio, go to http://everybodyfights.com/build or email firstname.lastname@example.org.
More links about the EBF Studio:
Video Rendering of EBF Studio Build: https://vimeo.com/154857964
George Foreman III Explaining concept of EBF Studio: https://vimeo.com/155602262
Outline of all items included in EBF Studio: http://everybodyfights.com/build/studio
About EverybodyFights®: George Foreman Sr. raised his sons to believe that anything worth having is worth fighting for every single day. EBF was born out of this belief and is the driving force of the brand. Our mission is to support the fighter and the fight in everyone. We do that by providing the knowledge, gear and community to train like a fighter, live like a champion, and, most importantly, never fight alone. #unleashyourinnerfighter