Boston Globe – Foreman’s business plan is shaping up
Boston Globe | About three years ago, George Foreman III, son of the boxing legend George Foreman, opened a high-end gym in Boston’s Fort Point neighborhood. Called The Club By George Foreman III, it was later re-christened with a snappier name: EverybodyFights.
Now the name is being tweaked again.
It’s becoming EverybodyFights Seaport, a moniker that’s meant to distinguish it from EverybodyFights FiDi, a second location opening this month at One Federal Street in Boston’s Financial District, andEverybodyFights Midtown, a New York City outpost debuting this summer on Madison Avenue at 41st Street.
That’s not all. Foreman eventually wants to open at least two more gyms and begin offering franchise opportunities.
“A chain was always the goal, and franchising was always the goal,” says Foreman, whose expansion is funded by $3 million from the Boston branding and venture capital firm Breakaway.
Even though he’s now spending part of each week in Manhattan as he launches the Midtown gym, Foreman says he’ll still be a regular presence in Boston.
“There are still the same amount of hours in the day — it’s just where I put them,” he jokes. “But no matter what, I’ll always teach [fitness classes] in Boston at least twice a week.”
Foreman also plans to continue partnering with local nonprofits, like the Boys & Girls Clubs network, whose kids are allowed to use his gym free on Sundays.
And this Saturday he’ll host “Fight United,” a two-hour circuit training event to raise money for the United Way of Massachusetts Bay and Merrimack Valley’s Youth Venture program, which pairs high schoolers with mentors who help them pitch business ideas.
As Foreman puts it:
“Some positive good-natured competition!” — SACHA PFEIFFER