Breakaway Announces New Investment in George Foreman III’s EveryBodyFights®
BOSTON–(Business Wire)–Breakaway, a Boston-based brand agency and venture capital firm, announces a minority growth-equity investment in EveryBodyFights®, a premium boxing fitness brand founded by George Foreman III and Anthony Rich. The Breakaway investment will enable EveryBodyFights to accelerate its expansion of high-end boxing facilities and assist the Company in developing its unique multi-channel, multi-media fitness brand.
“In Breakaway, we saw a partner whose expertise and relationships could help take our brand to the next level,” said EveryBodyFights Co-Founder George Foreman III. “We are ready to bring EveryBodyFights to new markets while continuing to make investments in our digital platform to help give people the tools they need to dig deep and fight for themselves, their family and everything else that matters in their lives.”
EveryBodyFights is redefining boxing fitness through its BOXFIIT™ program. The program combines classes developed personally by Foreman III that apply the art of boxing to “Fight Intensity Interval Training” (FIIT) to maximize results.
The company has also launched an online training certification program to help fitness professionals master the BOXFIIT™ techniques, movements and safety procedures. For a monthly subscription fee, trainers are given access to a robust digital library of workouts they can stream to any mobile device.
“EveryBodyFights is a transformational fitness and media business at the forefront of the boxing fitness revolution,” says John Burns, President, Breakaway Ventures. “We are thrilled to partner with George and Anthony to build their brand into the next functional fitness powerhouse.”
Breakaway provides growth capital and a flexible set of creative resources to unlock value for consumer brands. As an active partner, Breakaway helps its portfolio companies develop effective strategies, create powerful brands, build organizations and accelerate revenue growth. Breakaway investments span the consumer sector, but the Firm targets active and healthy lifestyle companies and enthusiast brands. Current and exited investments include Oath Craft Pizza, Rue La La, IdeaPaint, Mission Athletecare, M. Gemi, Drizly, and CoachUp.
Founded in 2013, EveryBodyFights® has developed a fitness platform rooted in authentic training methodologies that provides a highly effective fitness workout to all “fighters” by leveraging techniques that have contributed to both George Foreman III’s and his father’s (George Foreman Sr.) success in the ring. The Company operates a flagship facility in Boston and manages a digital certification and content program for trainers nationwide. In addition to serving a community of fighters, EveryBodyFights® offers FightFuel™ nutrition counseling, and EBF Studio™ partnership opportunities for big-box gyms. For more information, visit www.everybodyfights.com.
Breakaway is a branding agency + venture capital firm based in Boston that invents, reinvents and reinvigorates businesses. Our hybrid Brand Capital platform accelerates growth by bringing together strategic consulting, creative branding + marketing and venture capital investment in one firm.
We start and incubate new businesses. We are growth partners to large brands who are looking for more than an ordinary agency. We invest in promising early stage brands that meet at the crossroads of consumer and technology. For more information on Breakaway, visit www.breakaway.com or follow us on Instagram, LinkedIn or Twitter.